The relationship between broadcaster and sports rights-owner is simple: the rights-owner chooses the broadcaster it believes will take its sport to the best possible audience and at an appropriate price; while the broadcaster chooses the rights-owner it believes offers sport that is attractive to its audience and which it can build a strong business proposition around.
The best broadcast partnerships are those where the two parties work closely together and in a way that enables both to achieve their core objectives. To celebrate this, the Best TV Rights Deal award will be selected by an independent, expert judging panel and will recognise the partnership that was signed in between August 1st 2015 and August 1st 2016 and:
- Will have a significant positive impact on the sports media landscape, either locally, regionally or globally
- Will open up new revenue streams for either party, or as already delivered strong commercial results for both parties
- Has packaged rights to open up new markets and/or encourage competition between broadcasters
- Has resulted in a sport or sports property being broadcast in new ways, or to new audiences.
Best TV Rights Deal 2016
FIBA’s deal with Perform
In February, FIBA – the International Basketball Federation – announced a global 17-year deal with the Perform Group that will guarantee it €500m, an increase of about 30 per cent on the current annual value of its TV rights. The deal is particularly significant as it guarantees the production of more than 5,000 live national team games including major championships such as the Basketball World Cup and the EuroBasket, while Perform is also responsible for distributing media rights. FIBA will still be involved in all major strategic and commercial activities, and will share in any future revenue growth beyond the guarantee.
MP & Silva’s deal with Japanese telco SoftBank
Having acquired rights to England’s Premier League and Spain’s LaLiga for Japan, MP & Silva looked to sell them on at a profit in a market which has traditionally been difficult for rights-holders. Having already sold a package of rights – including Italy’s Serie A, Germany’s Bundesliga and France’s Ligue 1 – to OTT player Perform, MP & Silva successfully sold Premier League and LaLiga rights to telco SoftBank.
LeSports Chinese Super League deal with China Sports Media
In October 2015, when China Sports Media agreed a production and global broadcast rights deal with the Chinese Super League worth CNY8bn over five years, or CNY1.6bn per year – the biggest media-rights deal in the country’s history – it was seen as a huge gamble on the growth of the digital rights sector. But, in February, CSM went a long way to refinancing its expenditure in agreeing an exclusive streaming deal with Le Sports worth CNY1.35bn per year. The deal also saw the two players commit to establishing a pay model to exploit their combined portfolio of rights, which together covers all Chinese domestic football.
Our Committee Representative: Robin Jellis, TV Sports Markets
Robin Jellis is the Editor of TV Sports Markets, the leading publication on the global TV rights industry. TV Sports Markets provides analysis and hard-to-get information on media rights deals around the world. Robin began writing for TV Sports Markets as a Reporter in February 2013, where he was responsible for coverage of media rights deals in Europe, the Middle East and Africa. He also reported on sponsorship deals for Sports Sponsorship Insider – the SportBusiness Group B2B publication for the sponsorship industry.