With new sports broadcasters popping up across the globe, established channels reinventing themselves and burgeoning operators expanding at a rapid pace, the need for sports channels to deliver a unique offering both in terms of their rights portfolio and broadcast output has never been more important.
The Best Sports Broadcaster award will recognise a broadcaster that has really made itself stand out from the crowd and is open to any TV channel that has offered live or highlights sports coverage between August 1st 2015 and August 1st 2016 and has:
- Demonstrated strong viewership figures
- Improved its market share
- Received a strong commercial return from either subscriptions, advertising or syndication fees
- Showcased and invested in production techniques that have taken the broadcast of live sport to the next level
- Strengthened its rights portfolio in respect to the ambitions and remits of the broadcaster
- Used strategic marketing campaigns to raise awareness of the platform and its sports properties.
Best Sports Broadcaster 2016
beIN Sports Launched LaLiga channel in Spain after landing rights to eight matches per week and Copa del Rey games in €633-million-per-season deal. In France, beIN breached the 3-million subscriber mark during its Euro 2016, netted its all-time audience record during the Champions League and secured 2018 and 2022 World Cup rights. Elsewhere, WTA rights were acquired in multiple territories and the purchase of Turkish pay-TV platform Digitürk was finalised.
Another acquisitive year for the Discovery Communications-owned Eurosport, headlined by its swoop for a package of live Bundesliga rights in Germany. World Snooker rights were retained until 2026, while local rights were secured for the Six Nations (Asia), NHL (Russia), Formula 1 (Portugal) and Uefa national team qualification matches (Denmark), and a strong return on investment was delivered for the sub-licensing of Olympics rights from 2018 to 2024.
A period of resurgence for the umbrella body EBU, including an eight-year deal to distribute the UCI’s rights to World Championships, an early extension signed with the International Biathlon Union, a renewal with United World Wrestling and European Gymnastics’ UEG, new deals in canoeing and taekwondo, plus a deal for Swiss Ski’s international rights.
Martin is in charge of Sportcal’s online daily news and has been a key member of the team since 2004. He specialises in broadcast rights issues and has a vast knowledge of different markets, with a strong editorial focus on media rights tenders, sports marketing agencies and industry moves.