In this age of PVRs and on-demand TV, live sports events remain one of the few appointments to view: entertainment programmes that if you aren’t able to watch live, you’ve missed out. That is why live sports rights command such significant value, why advertisers flock to and around the biggest live sports broadcasts and why live sport is still the main driver for pay-TV subscriptions.
The Best Live Coverage Event award will recognise the broadcast that took sport coverage to the next level for fans watching on TV or on the move in a live transmission between August 1st 2015 and August 1st 2016:
- Achieved strong or record-breaking audiences on TV or other digital platforms
- Used cutting-edge technology – in particular in the areas of production, graphics and data provision – within the broadcast to deepen the understanding and experience of the sports viewer
- Employed their own non-broadcast platforms – such as social media and second-screen apps – to complement live coverage for the benefit of the sports fan
- Used on-air talent to deliver unrivalled punditry and analysis
- Commissioned and broadcast first-rate features that were shown in the build-up and heightened the experience of the live event.
Best Live Event Coverage 2016
In 2016, the NBA finals produced record TV numbers. In total, Game 7 produced the highest ratings for a basketball match in history, and the series as a whole had 3 of the top 10 all time. The finals reached 215 countries, in 47 languages, and the main broadcaster ABC introduced Intel’s innovative 360 replay technology as part of their broadcast. NBA compliments its broadcast content fantastically, producing an abundance of highlight and short form content that is shared by its global fan base more effectively than any other sports property.
UEFA EURO 2016 marked the biggest ever edition of football’s European Championships. UEFA host broadcast delivered their 130 broadcast partners, operating in over 200 territories, with more cutting-edge and flawlessly executed live match and additional programming content than ever before – amounting to over 3,500 hours. As in 2008 and 2012 UEFA managed the broadcast production internally, with around 2,000 staff committed to the broadcast of the event, which in 2016 included several broadcast innovations – such as eight matches produced in 4K UHD and virtual reality 360° filming. All host broadcast activities were centred around the 17,000 square metre IBC located in Paris, which was also the home to forty of UEFA’s broadcast partners.
With over 320 Million video views on ICC digital properties, 49% on mobile, the ICC World T20 finals became one of the most digitally accessed events ever. The digital success was supported by a huge increase in TV ratings, underlined by a 114% increase in the key market of India, and further records being smashed in UK and Pakistan. Sunset and Vine were once again the key partners for the ICC on this event, delivering the broadcast production across all 48 matches.
Our Committee Representative: Nicholas Meacham, SportsPro Media
Nicholas is responsible for all aspects of SportsPro’s industry leading media and events business. Nick has over 12 years of sports/ media experience, beginning his career in the Australian sports industry, before moving to the UK to join SportsPro in its commercial team. Since taking over as Managing Director in 2012, Nick has spent the past 4 years developing SportsPro’s array of print, digital and events platforms, whilst focusing on international growth in both established and burgeoning markets.